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About
Norris is a globally recognized authority in entrepreneurship ecosystems, entrepreneurial cognition, and entrepreneurship education, with over three decades of experience shaping research, policy, and practice across countries. His work has been foundational in advancing how governments, institutions, and ecosystem actors understand, design, and scale innovation-driven entrepreneurial systems.
He has been closely associated with leading global institutions such as the International Council for Small Business (ICSB) and has contributed to international policy discourse through engagements with organizations including the OECD. His research and advisory work have significantly influenced the evolution of ecosystem-based policy frameworks, particularly in linking entrepreneurial behavior, institutional design, and economic outcomes.
Dr. Krueger’s work is distinguished by its integration of behavioral science, ecosystem theory, and policy design. He applies systems thinking to move beyond fragmented, program-led interventions toward holistic ecosystem transformation—enabling more effective policy design, stronger institutions, and sustained entrepreneurial growth.
His expertise spans ecosystem diagnostics and evaluation, entrepreneurship education aligned with economic outcomes, and bridging the gap between research, policy, and implementation. Through his work, he has enabled governments and institutions globally to build more adaptive, resilient, and high-impact entrepreneurial ecosystems.